BrandingCase StudyGraphic Design

Branding Refresh – Drummond Street Services

By 22 February, 2016 No Comments
Need a Brand Refresh? We Can Show You How

Is your current Brand failing to gain you the recognition you deserve? Has it been a while since you created your Brand, is it beginning to look tired and out-of-date?  A Brand refresh or creative facelift will help position your company or your product back on track.

Adcore Creative recently rebranded Drummond St Services, a not-for-profit community service organisation that helps families and individuals by promoting family wellbeing during normal life transitions and tough times. They wanted to retain their Brand identity but could see that their Brand presence had become diluted and tired.

Initially we made some minor tweaks to their Brand identity, refining colours and typefaces. Drummond Street Services and Stepfamilies Australia co-exist and therefore required consistency to enable both identities to sit together.

A colour coding system was in place to differentiate between categories but the palette needed revisiting. Adcore Creative designed Brand elements that work with Drummond Street Services marketing to enable them to reach out and gain recognition. The use of speech bubbles and easily identifiable icons create a more approachable and friendly Brand. The people aspect was very important, therefore we created uniformity with the use of cut out photography.

Check out Drummond Street Services to see how we created a strong visual identity and brand guidelines to help across all of their platforms.

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