Back to School with Adcore Creative and Optometry Victoria
Optometry Victoria approached Adcore Creative to produce a brochure promoting good vision health in children. The fun but informative document will be distributed to Victorian schools prep students nationally this week as part of their prep welcome pack.
In order to appeal to the target audience, we initially redesigned ’The Eye Guy’ creating a more simplistic but colourful character and introduced ’The Eye Girl’ for diversity. Working with ‘Good vision for life’ guidelines with use of colours and fonts Adcore Creative developed a strong graphic and engaging source of information for kids and parents to explore together.