Drummond Street Services is a not-for-profit community service organisation that helps families and individuals by promoting family wellbeing during both normal life transitions and tough times.
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Drummond Street Services approached Adcore Creative with a myriad of collateral, yet a lack of brand consistency. They wanted to retain their brand identity but needed a team of creatives to re-envisage their broader brand strategy.
The solution involved creating user friendly categories with the use of colour and icons. Photography portrayed the demographic as real and approachable, thus highlighting the human element. Brand Guidelines were created to enable the organisation to build and maintain a consistent and engaging brand.
