Masani Italian and Dining Terrace is a family-run traditional restaurant in Carlton. The establishment has been serving local, fresh and seasonal produce with their artisan cooking since 1983.
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The family approached Adcore Creative to relaunch their business in order to gain a solid foundation in an ever-changing and highly competitive marketplace. The restaurant required new stationery, menus and exterior signage.
The solution was to redesign the brand with a modern yet classic feel, highlighting the family aspects. Exterior signage was essential to gain foot traffic and also to alert the consumer to new additions within the restaurant such as a Barista Bar and multiple Function Rooms.