Adcore Creative was selected to rebrand Southern Regional Congress (SRC), an annual education conference of Optometry Victoria. The previous brand was dated and in need of a refresh.
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The solution was to create a brand, using shape and colour, to relaunch SRC as a vibrant, progressive and engaging experience.
The Conference was a resounding success. Brand awareness was achieved with a consistent visual approach across all mediums, delegate numbers were increased and all sponsorship obligations met.
Good Vision for Life Prep Brochure
Adcore was delighted to be involved in a new children’s vision resource brochure design – ‘A guide to healthy eyes for kids and parents’. Distributed to 60,000 children across Victoria.
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The booklet, developed by Optometry Victoria, was included in the Victorian government’s Prep Bag program.
The brochure design is fun, bright and appealing to both kids and parents. It includes simple information about vision issues in children and advice for parents on achieving good eye health for children. The introduction of the graphic characters ‘Eye Guy’ and ‘Eye Girl’ help appeal to the demographic. Included were also fun activities aimed to engage children and demystify eye check-ups.
